Absolut Cubed

Art Director

Absolut launched their new brand campaign: Create a better tomorrow, tonight. Part of this was to bring back the artist collaborations the brand is famous for. However, the digital strategy was to promote drinks. To connect this to the artist collaboration and make drink mixing more spectacular, we gave it a twist. One drink, one artist and one cube. Each artist got one cube (1x1m) and had creative freedom to make an interpretation of the chosen drink. And we made quite many cubes.