Klarna - OBSESSIVELY Smoooth
Creative LEAD
Hello-o-o. Who are you over there?
I’m pay later.
Why are you standing so close to me?I’mpaynow.
Look at them, the look exactly the same.
We’re. Pay. In. 4.
What is that man whispering about?
Shhhh. Whshws-deals-hwhshshwh-deals-shshwhs
Every Klarna product personified into a humoristic, weird, odd, obsessive and endearing version of what the product is. They lean in 100% and it’s a lot. But when they do their job they’re obsessively good at it. It’s obsessively smoooth.
Pay in 3 & 4.
Hi, We’re a Pay in 3.
We do everything together. Is it creepy? Yes. Do we help you get what you want now by splitting your payment into 3 smaller, ones? Also yes.
Now shut up and listen to us harmonize.
Pay Later.
I’m Pay in 30 days.
I’m not standoffish. I just like to keep my distance so you have 30 days to try stuff before you pay.
I still love you though…
Zero Interest.
What? I’m Zero Interest.
Why am I even here? I’m not even doing anything except not charging you interest on your Klarna purchases.
Can I go now?
Pay Now.
I’m a Secure Payment.
I’m a bit of a close-talker but only because I’m right there with you making sure your checkout goes well. And to give you buyer protection on every purchase.
Breath mint?
Deals.
Ok, don’t tell anyone but I’m Deals.
I’m not even supposed to be telling you this but there’s some major savings happening in the Klarna app.
Take that to your grave.
Rewards.
Knock knock, I’m your Klarna Reward.
And I follow you everywhere you shop giving you little gifts because I LOVE YOU SO MUCH.
I like your shirt. Here, have another one.
Card.
Excuse my reach, I’m just your Klarna Card.
When it comes to shopping in-store or online, I’m totally flexible. That way you can pay how you like, where you like with your card.
It’s right there, between my toes.