air up - it’s not a water bottle

Creative Director

Things are just things. A glass is, well... basically a glass. And a beer is obviously a beer. Sure, there’s IPA. But that’s also just IPA. And that comfy or uncomfy thing you’re sitting on while reading this. That thing is called a chair. But there are some things. Those special things. With hidden genius. Which quite aren’t the thing you think. Not by any stretch of the imagination. Air Up is not that thing. It’s not the thing you think.

It’s not a water bottle.