Klarna - Smoooth Shopping Platform

Creative Lead

Big global brands need big global advertising platforms. The strategy was to create a steady always-on platform rolling through-out year. Therefore we built a structured format built on emotions connected to each of Klarna’s product benefits. We built a Klarna Villa in the characteristic distinct Klarna world, that was built in a smart way to be re-used and rebuilt at every future production. In this Klarna Villa we created characters living there as a friend collective. Each character was a representation of the Klarna shopper. The Adventurist, the Free Spirit, the Contrarian, the Extravaganza and the Happy Drama Queen. The platform was created to build brand awareness and consideration - in the top of the funnel and all the way down. Living in TV, Online TV, OOH/DOOH, digital and performance marketing the platform aims to create consistency in the brand and the messaging across the channels. This resulted in a total of 21 unique films, 46 statics and more.

All your shopping emotions. Get them with Klarna.