Åhus Akvavit - The Censored Akvavit

Creative Director

Åhus Akvavit started the mission to modernize the old, traditional-heavy akvavit category. With its new contemporary taste, the goal was to dramatize its %&#!$@=? smooth taste. But the alcohol advertising regulations are very restricted. So, what do you do when you want to tell everybody something that you legally can’t say or show?

You censor it.