A marketing-schooled creative with a strategy background. Experienced in building global brand strategies and brand platforms, conceptual development, campaign execution, art direction, design, and copywriting.

Skilled in guiding and leading multidisciplinary teams, including creatives, designers, motion designers, and external partners such as creative agencies and production houses. Proven leadership experience with close collaboration at the C-suite level.

In short, a multidisciplinary creative. Available for work in both creative direction and brand strategy.

Work is downstairs. Just scroll.

CREATIVES CALL ME STRATEGIC. STRATEGISTS CALL ME CREATIVE.

OOOPS. WHAT HAVE I DONE?

AIR UP

GLOBAL CREATIVE DIRECTOR

2022 -

KLARNA

GLOBAL SENIOR CREATIVE & COMPETENCE LEAD

2020 - 2022

COMPANY & CO.

FOUNDER

2018 - 2020

GRAPEST WINES

FOUNDER

2018 - 2021

ABSOLUT VODKA

GLOBAL CREATIVE

2015- 2018

ABSOLUT VODKA

GLOBAL BRAND STRATEGY

2014- 2015

SKILLS

MARKETING

BRAND STRATEGY

CREATIVE DIRECTION

CONCEPT DEVELOPMENT

ART DIRECTION

COPYWRITING

PRODUCTION

FILM & PHOTOGRAPHY

DESIGN